95% of roasted coffee in the world is old, still and death, roasted coffee should be treated as fresh living food and
looses the vitality and dies by a week.
After several trips to Bali, Asher Yaron finally decided to move there and follow his desire to create a local, organic,
With Balinese coffee farmer friend I Nyoman Wirata, Asher created F.R.E.A.K., that is, “Fresh Roasted Enak (delicious in
Indonesian) Arabica from Kintamani,” which is involved in all aspects of the coffee business “from the cherry to the cup.”
Asher also has plans to use pure spring water from Kintamani to further improve the flavor of their coffee and return a
percentage of the profits to community projects in the Kintamani region. Asher’s upcoming venture: Coffee University.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to
share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and
connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED
event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.